Cookie Policy
When you visit our website www.dmpublishing.cz (hereinafter referred to as the “Website”), we use cookies to make your use more enjoyable and to collect information about your visits to the Website in order to improve it.
What are cookies?
Our site uses cookies to help us improve our services.
Cookies are small files that store information in your browser. These files identify specific information from previous visits to the website. The user him or herself cannot be identified from this information. For example, cookies help:
- our site to work properly;
- identify which pages and functions are used most often, on the basis of which we can best adjust what we are offering to your requirements;
- remember your login details, which you will not need to repeatedly enter thereafter.
Which types of cookies do we use?
We can divide the cookies that we use on our site into two basic types. Session cookies, which are only used temporarily and remain saved in your device only until you close the browser, and persistent cookies, which are saved in your device for longer.
As for the functions which cookies carry out, we can divide them as follows:
- conversion and tracking, which allow us to analyse the performance of different sales channels;
- remarketing, which we use to personalise the content of ads and target them properly;
- analytical, which help us improve the quality of our site;
- essential, which are important for the basic functioning of the site.
Some cookies might collect information which is then used by third parties and which, for example, directly support our advertising activities (“third-party cookies”). You, however, can never be identified using these data.
Specifically, we use the following cookies:
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Necessary cookies (3) |
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These cookies are required to ensure proper functioning, security, and proper display on a computer or mobile phone, to save products in the shopping basket, and to make sure that filling in and submitting forms and the like all works properly. Technical cookies can be deactivated, but without them our site will not work as it should. |
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| Name | Provider | Purpose | Expires | Type |
| __RequestVerificationToken | dmpublishing.cz | Helps prevent Cross-Site Request Forgery (CSRF) attacks. | Session | HTTP |
| c | leady.com | Used in order to detect spam and improve the web site's security. | 5771 days | HTTP |
| CONSENT | youtube.com | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. | 2 years | HTTP |
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Statistics cookies (6) |
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Statistics cookies help website owners understand how visitors use a website and how they can continue to improve it. They collect and share information anonymously. |
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| Name | Provider | Purpose | Expires | Type |
| _ga | dmpublishing.cz | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years | HTTP |
| _ga_# | dmpublishing.cz | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | 2 years | HTTP |
| _gat | dmpublishing.cz | Used by Google Analytics to throttle request rate. | 1 day | HTTP |
| _gid | dmpublishing.cz | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day | HTTP |
| f0189a22486d# | dmpublishing.cz | Unclassified | Session | HTTP |
| https://#.#/ | tr.lfeeder.com | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | Session | Pixel |
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Marketing cookies (18) |
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| We don’t want to bother you with inappropriate ads. These cookies allow us and our advertising partners to show only relevant adverts. | ||||
| Name | Provider | Purpose | Expires | Type |
| _gcl_au | dmpublishing.cz | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months | HTML |
| _lfa | dmpublishing.cz | Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes. | 2 years | HTTP |
| _lfa | dmpublishing.cz | Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes. | Persistent | HTML |
| _lfa_expiry | dmpublishing.cz | Contains the expiry-date for the cookie with corresponding name. | Persistent | HTML |
| _lfa_test_cookie_stored | dmpublishing.cz | Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes. | 1 day | HTTP |
| ads/ga-audiences | google.com | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. | Session | Pixel |
| leady_session_id | dmpublishing.cz | Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes. | Session | HTTP |
| leady_tab_id | dmpublishing.cz | Used in context with behavioral tracking by the website. The cookie registers the user’s behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open. | Persistent | HTML |
| SL_C_23361dd035530_KEY | dmpublishing.cz | Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demo graphics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. | 13 months | HTTP |
| SL_C_23361dd035530_SID | dmpublishing.cz | Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demo graphics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. | 13 months | HTTP |
| SL_C_23361dd035530_VID | dmpublishing.cz | Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demo graphics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. | 13 months | HTTP |
| SL_L_23361dd035530_KEY | dmpublishing.cz | Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demo graphics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. | Persistent | HTML |
| SL_L_23361dd035530_SID | dmpublishing.cz | Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demo graphics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. | Persistent | HTML |
| SL_L_23361dd035530_VID | dmpublishing.cz | Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demo graphics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. | Persistent | HTML |
| VISITOR_INFO1_LIVE | youtube.com | Tries to estimate the users' bandwidth on pages with integrated YouTube videos. | 179 days | HTTP |
| YSC | youtube.com | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session | HTTP |
| yt.innertube::nextId | youtube.com | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Persistent | HTML |
| yt.innertube::requests | youtube.com | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Persistent | HTML |
Cookies have been divided into categories based on an analysis carried out by the Cookiebot tool.
How to ban the use of cookies?
You can set the use of cookies in your Internet browser. Most browsers automatically accept cookies in the default settings. Cookies can be banned entirely using your Internet browser settings, or you can choose to allow only certain cookies.
The specific procedure for the most used web browsers can be found here: