How to set up Google Analytics 4?

Benefits of Google Analytics 4

With web analytics, you will get answers to key questions regarding your e-shop, such as:

• you will find out why visitors do not complete their purchase
• you will discover which pages are visited most often and where visitors spend the most time
• you will learn who your audience is, who buys from you most often and generates the highest revenue
• in a single account with GA 4, you will get a complete overview of the traffic to your website and mobile app, allowing you to track user behavior across different channels
• you will have faster, clearer reporting and custom reports tailored to your needs
• you can easily track key metrics and data that are most important for your business

If you need to retain data for longer than 14 months, it is now possible to store data in the BigQuery data warehouse. Data reports can then be visualized using various tools such as Looker or PowerBi. This allows for simple yet clear presentation and evaluation of the data.

Based on the data obtained from GA 4, it is easy and smart to set up performance-based online advertising and PPC campaigns. Our specialists have years of experience in creating effective advertising campaigns, which is confirmed by the consistently low cost-to-revenue ratio for our client Hejduksport.cz, which maintains a PNO below 5 %.

How to transition and properly set up the new Google Analytics 4?

Google has automatically created a new version of the Google Analytics 4 tool for all accounts that were registered in Universal Analytics. The default settings after the automatic conversion to the new service often do not meet the needs and specifics of a given business. We have found it beneficial to thoroughly configure all events occurring on the website, set internal traffic filters, and conduct a complete review of the settings from the original Analytics.

Setting up Google Analytics 4 involves many steps, contact us and we can discuss informally what you need help with.

Guide to Setting Up Google Analytics 4

We have compiled the most important setup points for Google Analytics into a concise checklist for you. So what are the steps in setting up GA4?

1. implementing measurement scripts into the page code or via the tag manager
2. cookie banner complies with current legislation and measurement is only with user consent
3. data retention
4. Google Signals enabled
5. event and conversion setup
6. audience setup
7. IP address filtering
8. cross-domain measurement if measuring across multiple domains
9. excluded referrer sources
10. linking Google Ads, Big Query, or possibly other tools
11. reports are modified for the needs of the business

Keep your data under control

Correctly setting up the Google Analytics 4 tool to suit your business can be a complex process. That's why we are here to help you. We offer you the services of our experienced specialists for effective use of this tool.