3 months
return on investment
Project Introduction
HEJDUK SPORT is a leading B2B and B2C supplier of hockey equipment brands CCM and Bauer in the Czech Republic. We recognized that the Polish market holds significant potential. It is the 5th largest in Europe and hockey in Poland is on the rise.
Therefore, we came up with a strategy to enter the Polish market without the risk of high investments. For our expansion, we utilized Polish Allegro and connected sales through automatic order synchronization via our e-shop to the ERP POHODA. As a result, we minimized the administration associated with managing new orders.
Revenue Growth in 3 Months
The expansion into the Polish market resulted in a 10% increase in company revenues within 3 months. This growth means that Poland accounted for 10% of total revenue compared to the Czech market.
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Michal Bergmann
Marketing team leader
Return on Investment
The return on investment has developed rapidly, with a break-even point achieved as early as the fourth month (+14%). From this moment on, the investment starts generating a net profit, confirming the assumption of high efficiency and profitability of the expansion strategy.
Where We Are Heading
We expect Poland to achieve up to a 15% share of revenue by 2025. Meanwhile, HEJDUK SPORT is entering additional marketplaces such as Decathlon and Sportisimo. At the same time, we are planning to enter German-speaking markets with the client.
What the client said about the project
"We are extremely satisfied with the integration into the marketplace. The whole process has been set up to be as automated as possible, which saves us time. The sales started showing up almost immediately after the connection, which was a pleasant surprise for us. Communication with the company was professional and any queries were quickly resolved. We would recommend them to anyone looking for an efficient and seamless connection to the marketplace." *** Translated with www.DeepL.com/Translator (free version) ***
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Michal Pokorák
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Michal Pokorák
CEO
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